Helps Keep You Going!

Natrel Nutrition 24 is the latest in Natrel’s line of better-for-you dairy products -- a nutritional supplement in the form of a delicious beverage, Natrel Nutrition 24 contains 24 important vitamins and minerals plus protein and carbohydrates that provide energy when you need it most. Packaged in 350 ml re-sealable bottles, Natrel Nutrition 24 comes in three flavours: Chocolate, Cappucino, and Vanilla.

Want to learn more about Natrel Nutrition 24?

Click on these titles that link to the sections below:

Who should drink Natrel Nutrition 24
The nutritional value of Natrel Nutrition 24
The role of vitamins and minerals
Natrel Nutrition 24 Q&A with Marthe Côté-Brouillette, Professional Nutritionist

Why is Natrel introducing a line of nutritional supplements?
Natrel has always been concerned with providing Canadians with foods and beverages that contribute to a healthier lifestyle. A healthy diet is crucial in the prevention of many health problems such as obesity, diabetes, cardiovascular illnesses and several cancers. Natrel Nutrition 24 is Natrel’s answer to the challenge from Health Canada who stated that:

"It is necessary that the food industry develop new products to respond more specifically to the needs of the population."

Results from a 1995 study by Health Quebec, and further supported in a 1998 study by Health Canada, revealed that nearly half of all Canadians do not consume the daily minimum of 5 servings of fruits and vegetables as recommended by Canada’s Food Guide to Healthy Eating. This food group contains the largest amount of vitamins and minerals, important to a healthy body. Natrel Nutrition 24 is designed to help fill this gap.

Who should drink Natrel Nutrition 24?
Natrel Nutrition 24 is a delicious, refreshing and nutritious beverage that will satisfy energy needs between meals. It is perfect for …

• People interested in a more complete diet
• People needing more energy throughout their day
• People concerned that they are not getting a sufficient amount of vitamins and nutrients in their current diet.

Because its portable, delicious and nutritious, Natrel Nutrition 24 simply makes an excellent snack between meals for those looking for something healthier than a soft drink or a chocolate bar.

The nutritional value of Natrel Nutrition 24
The following chart will give you an idea of just how much nutrition is packed in one bottle of Natrel Nutrition 24.

One 350 ml container of Natrel Nutrition 24 contains as much ….

- Vitamin C (13 mg) as 1 large apple
- Folacin (68 mcg) as 3 baked potatoes
- Iron (2.2 mg) as 1 serving (3 oz) of cooked lean beef patty
- Zinc (3.6 mg) as 1 1/2 servings (5 oz.) of cooked lean ham
- Vitamin E (2.2 mg) as 1 cup of cooked broccoli
- Vitamin B6 (0.4 mg) as 1/2 cup of cooked soybeans
- Vitamin A (220 ER) as 1 large tomato

Natrel Nutrition 24 works in synergy.
Natrel Nutrition 24 not only provides 24 important vitamins and minerals; it also promotes their absorption through the synergy between them. The vitamins and minerals in Natrel Nutrition 24 interact together to increase their capacity for absorption resulting in an even more positive impact on your health.

For example:
• The body will absorb vitamin A better when consumed with vitamin E, vitamin C, and zinc.
• Thiamine, riboflavin, niacin, vitamin B12, and magnesium are each absorbed much better when taken together.
• Calcium and iron are more efficient when combined with vitamin C.

Natrel Nutrition 24 and your Recommended Daily Intake (RDI)
Canada’s Food Guide provides a recommended daily intake (RDI) for essential vitamins and nutrients to maintain optimal health. Consuming the four major food groups in their recommended quantities ensures you achieve an RDI of 100% for each of these vitamins and nutrients.

Natrel Nutrition 24 helps increase the RDI for diets falling short of Canada’s Food Guide recommendations. The following chart outlines the RDI of specific vitamins and nutrients provided by one bottle of Natrel Nutrition 24.

Natrel Nutrition 24: Nutritional content per 350 ml serving

The Role of Vitamins and Minerals‡

Protein: Because they are indispensable in muscle health, protein deficiencies can predispose a person to femur fractures by increasing the risk of falls caused by muscular weakness and reduced bone density. Proteins appear to work by stimulating the production of a growth factor that has a positive effect on bones and muscles.

Vitamin A: This antioxidant vitamin helps by protecting healthy cells from free radicals. Vitamin A is essential in reproduction. It promotes a resistance to infection within the immune system.

Vitamin D: Vitamin D is necessary in the active transportation of calcium throughout the body and for growth. It helps build and maintain bones. The main source for vitamin D is its synthesis in the skin activated by the sun. But because we must be extra careful about sun rays, exposure is often insufficient to meet our need for vitamin D. Unfortunately, very few foods contain vitamin D, thus the importance to choose wisely.

Vitamin E: One of the most powerful antioxidants for the body, vitamin E protects cell membranes and helps reduce the amount of free radicals in the blood. It helps protect against cardiovascular diseases, and participates in the formation and protection of red blood cells and tissues.

Vitamin C: Eating or drinking foods that are rich in vitamin C helps the body absorb iron. This is especially important for vegetarians or anyone who eats very little meat.

Foods that are rich in vitamin C can help reduce the risks of cancers of the oesophagus, pancreas and stomach.

Vitamin C is an antioxidant. In numerous epidemiological studies, a relationship can be established between antioxidant and immunostimulant properties, and their anticarcinogenic effects.

Vitamin C promotes better utilisation of vitamin E and better intestinal absorption of iron.

Complex B Vitamins: Including thiamine, riboflavin, niacin, B6, folic acid, B12, pantothenic acid and biotin. Complex B vitamins help transform glucides into energy and contribute to proper function of the nervous system. They help maintain healthy skin, eyes, mouth and liver. B6, B12 and folic acid play an important role in reducing the risks of arteriosclerosis (hardening of the arteries) and cardiovascular diseases.

For several years and after numerous studies, epidemiological research has shown that vitamin B6, B12 and folic acid deficiencies are associated with high concentrations of homocysteine. Elevated concentrations of homocysteine in the blood are linked to an increased risk of cardiovascular diseases. The level of risk is even comparable to nicotine addiction and hypercholesterolemia. Therefore, it is very important to consume sufficient amounts of these vitamins.

Folic acid (folacin): helps reduce the risk of congential malformation. Folic acid, or folacin is indispensable in RDI synthesis, the basis of every cell in the body.

Zinc: Zinc is essential for growth and development. It helps resist infections and accelerates cicatrization.

Iron: Iron is an essential component of haemoglobin. A deficiency can cause a reduction in the transportation of oxygen to the lungs, cells and, at the same time, can lead to general weakness in the body and a lowering of performance.

"Slight deficiencies in iron and zinc, more common in Canada, can have a series of negative effects on health, such as learning difficulties, reduced job performance and less resistance to infections," as noted by Dr. Valerie Steele, at the Symposium on Nutrition, November 6, 1999.

Selenium: Selenium is an antioxidant that plays a major role in controlling free radicals and in the immune system. It helps reduce the risks of prostate, lung and colon cancers.

Magnesium: Magnesium is important for bone growth and for proper function of the nervous system and the heart. It contributes in a big way, in collaboration with calcium, to muscle contraction and blood coagulation.

‡ From Agriculture and Agri-Food Canada’s "Guide to Food Labelling and Advertising," March 1996

Natrel Nutrition 24 Q & A
with Marthe Côté-Brouillette, Professional Nutritionist

Q. Why is Natrel Nutrition 24 a better snack choice?
A. Natrel Nutrition contains 24 vitamins and minerals that work in synergy to promote better absorption in the body for optimal health. In fact, these vitamins and minerals generate and accelerate the thousands of metabolic reactions needed to transform food into energy.

Q. What is an antioxidant vitamin?
A. Antioxidant vitamins and minerals are substances that occur naturally in different foods: vitamins A, C and E, and selenium, for example. They help reduce the number of free radicals in the blood, which, in large quantities could damage cells and increase the risks of cancers and cardiovascular diseases.

Q. Is there a lot of fat in Natrel Nutrition 24?
A. No. One 350 ml serving of Natrel Nutrition 24 contains no more fat than a large glass (350 ml) of 1% milk.

Q. Who should drink Natrel Nutrition 24?
A. Anyone who’s not sure they are eating a well-balanced diet or those who are too busy to eat properly.

Natrel Nutrition 24, with its 24 vitamins and minerals, is a delicious nutritious supplement that provides an energy boost, especially between meals. It can also help support your body when you have missed a meal.

Q. How many Natrel Nutrition 24’s can I drink?
A. Those at risk of vitamin deficiencies can consume 3 or 4 bottles daily, or more. Studies by Health Quebec and Health Canada show that many Canadians are deficient in folacin, iron, calcium, zinc…

Most of the vitamins and minerals in Natrel Nutrition 24 have an RDI between 20% and 40% per serving, making it the first choice for a nutritional supplement.

Q. Can my children drink Natrel Nutrition 24?
A. Every child 4 years of age and older can benefit from Natrel Nutrition 24. According to several Canadian studies, many Canadians, especially children and women of childbearing age, are at risk of suffering from a lack of iron and zinc.

Children are also less likely to consume fruits and vegetables or foods rich in vitamins and minerals. Thus, the importance of choosing foods which are high in nutritional value like Natrel Nutrition 24.

However, we can’t emphasise enough the importance of developing a taste for eating a great variety of foods and instilling good eating habits very early with children.

Q. Does the product keep for a long time?
A. Natrel Nutrition 24 is UHT (Ultra High Temperature) processed which allows it to stay fresh when unopened and refrigerated for 60 days. An expiry date is provided on each individual bottle cap.

Q. Can Natrel Nutrition 24 replace meals?
A. Natrel Nutrition 24 is a nutritional supplement, not a meal replacement. It is a complement to a well balanced diet but should not be used instead of a meal.

Q. Where can I find Natrel Nutrition 24?
A. You can find Natrel Nutrition 24 in the dairy case of many fine grocery stores in the province of Quebec.

Q. Why can’t I find Natrel Nutrition 24 in other parts of Canada?
A. Natrel Nutrition 24 was initially introduced in Quebec after discussions with consumers of that province that indicated a strong need for such a product. As its success grows and the demand spreads, Natrel Nutrition 24 will be introduced to other parts of Canada.

Q. For a hot beverage, can I heat Natrel Nutrition 24 in the microwave without losing some of it’s nutritional value?
A. Heating Natrel Nutrition 24, especially up to its boiling point, may accelerate the chemical reactions within the product and bring a loss of vitamins and minerals.

But if you want to heat the product, do not heat it in its original bottle. It is important to use a dish especially made for microwave.

Marthe Côté-Brouillette Dt. P. 11/07/01

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