À la vie, à la mode

In the “real world,” Joanna works in advertising as an art director. It may be a profession that scores high on the cool factor, but in fact the pace can be relentlessly hectic. To step back and catch her breath, Joanna likes to keep it light-hearted and blogs about fashion. But then, what would you expect from someone who comes to us from one of the world’s leading fashion centres, France? If you think this means that Joanna follows “must have” trends found in glossy magazines, think again. For her, great fashion is all about individuality – your personality, your tastes, your desires! And Joanna has lots she desires, like sharing with you her top fashion finds.