Generous by Nature

A new look for Natrel products. The products you love and know are freshening up! 

Rest assured, you will find the same great products, now in thoughtfully designed new packaging.

Our goal? To strengthen our brand's impact in stores and offer you an elevated experience. With these new packages, we aim to reaffirm what makes us successful - the quality of our products and our recognized expertise. As a brand of Agropur, this is an opportunity to reaffirm our cooperative values and our local commitment. After all, it is thanks to our nearly 2,700 dairy producers that we can offer you healthy products made from 100% Canadian milk and cream. 

This change also comes with a new tagline, or brand slogan. "Generous by nature" reflects the nature of our brand: Always giving you more. It’s in our nature – more freshness, more quality, and more options designed to meet all your daily needs. 

The old and new packaging will coexist on shelves for some time. We hope you will welcome this change as positively as our team does. 

- The Natrel team 

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