Once you’ve purchased your ice cream or novelties, it is important to get it into your freezer as quickly as possible to reduce the amount of temperature abuse it is exposed to. Once the product begins to melt and is then refrozen, the product will form ice crystals which reduces the product quality.
Ice cream products purchased for home should be kept at an optimal temperature of -27ºC (-15ºF).
Once purchased and taken home, frozen desserts stored in your freezer can be kept for three months (unopened) if stored in proper conditions. Once opened, ice cream can remain fresh for about three weeks. Avoid storing ice cream in the front end of the freezer, near the door, where it is constantly exposed to fluctuations in temperature.